Online Business or Franchise Business
Section I: Executive Summary/Introduction: Due Sunday (1-2 pages)
EXECUTIVE SUMMARY
This section should give an overview including the business name and physical location along with the below items.
Business Name and Location
Products/Services
Mission
Vision
Section II: Company Description: Due Sunday (3-5 pages)
COMPANY DESCRIPTION
History of Interest in Business Idea
Legal Structure
You need to choose the type of structure that you will have for your business. Review the Week One Legal Structure Power Point in the Week 1 Course Materials folder to review the various structures.
Overview of Products/Services
Core Competencies
Core Competencies are a unique ability that a company acquires from its founders or develops and that cannot easily be imitated. Core competencies are what give a company one or more competitive advantages, in creating and delivering value to its customers in its chosen field.
Short-Term and Long-Term Business Goals
Section III: Products and Services: Due Sunday (3-5 pages)
PRODUCTS AND SERVICES
Product and Service Description
Pictures and Diagrams
Customer Benefits
Copyright or Patent Information
Research and Development Activities
Corporate Social Responsibility
III. Section IV: Market Analysis: Due Week2 (8-10 pages)
MARKET ANALYSIS
Industry Analysis
Go to the library database and use Statista to gather data on the industry. Make the paper interesting and include graphs and charts to show the viability of the industry.
Market Analysis
Go to the library database and use Statista to gather data on the industry. Make the paper interesting and include graphs and charts to show the viability of the industry.
Target Market
Identify the target market and make sure to include demographics such as age, gender, marital status, annual income etc. Be very specific.
Competitive Analysis
You must identify two competitors and compare your business to their businesses in the chart below..
| (Your Company) | Competitor | Competitor |
| Overview:
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Overview:
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Overview:
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| Additional value:
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Additional value:
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Additional value:
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| Details:
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Details:
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Details:
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| Cost:
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Cost:
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Cost:
|
Barriers to Entry
Identify things that would make it difficult for you to successfully enter the market. Examples would be competition, price, regulations, etc.
Section V: Strategy and Implementation: Due Week2 (3-5 pages)
STRATEGY AND IMPLEMENTATION
Sales and Marketing Strategy
Identify in detail how you will market and sell your products/services. Include cost for the marketing aspect of the business.
Promotion Mix
Promotion Costs
Product or Service Pricing
Operations Cycle
Identify your hours of operation. If you are a physical business then you will want to include a sample work schedule to show that you have adequate coverage for your location.
Section VI: Organization and Leadership: Due Sunday (3-5 pages)
ORGANIZATION AND MANAGEMENT
Work Experience
Current Resume’
Company Organizational Structure
Leadership Style
Section VII: Financial Statements: Due Week4 (4-7 pages)
FINANCIAL PLAN AND PROJECTIONS
