Student Questions from Coursework Brief Zoom
21st October 2020
What is included in the word count?
The only areas of the report not included in the word count are the contents page, references list and items in the appendices.
How many words should each section contain?
It is difficult to allocate a number of words to specific sections of the report. However, certain sections can be quite brief: Executive Summary, Introduction, Company Overview etc.
The vast majority of the report should focus on the analysis of the models used, the options arising from the SWOT and discussing how the strategic option can support competitive advantage.
How many sources of information are expected?
Again, it is difficult to put a number to this as there are other quality and credibility considerations around sources of information. You could have pages of sources that have no credibility!!
One of the report requirements is to demonstrate wide ranging research so don’t limit your time too much when conducting this aspect of the coursework. Try to find a mix of sources that are trusted and recent.
What is the difference between a conclusion and executive summary?
For the purposes of this assignment, the two sections could be very similar, as both would include an overview of the whole report. Sometimes, a conclusion will also include a personal opinion on the findings of the report, which would not be included in an opening summary.
Can other models be used in the coursework that are not covered in the module?
Absolutely! There have been many management models developed by various authors that could be relevant for this coursework – both in terms of corporate analysis and developing competitive advantage.
Can I present my models as diagrams?
Yes, the models can be presented as diagrams, tables or written in paragraphs with headings. It is up to you how you think it works best in your report.
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