MANAGING PEOPLE & ORGANISATIONS

6003LBSAF MANAGING PEOPLE & ORGANISATIONS

COURSEWORK – 20% Weighting

Business Report – online submission via Turnitin Monday 16^th November 4pm.

2,000 Word limit (additional 10% allowance to max 2,200 words – excluding references and appendices).  Marks and feedback are available via Canvas within 15 working days.

Coursework Brief

Produce a corporate appraisal report forone of the following companies:

• Dyson Ltd
• Gymshark Ltd
• Deliveroo (RooFoods Ltd)
• Trailfinders Ltd

Your analysis should show evidence of recent research and use relevant models to assess the internal and external environment within which the organisation operates.  The results of this research should be presented as a SWOT analysis.

Through your analysis above, recommend a potential area for changethat the organisation could pursue to develop competitive advantage.

COURSEWORK MARKING SCHEME

I am looking for a piece of work which:

• Uses appropriate models to conduct a corporate appraisal that analyses the company’s business environment and its internal capabilities.
• Based on the corporate appraisal, identifies a current trigger for change and makes recommendations to the company how this may be developed strategically to aid competitive advantage.
• Includes evidence of relevant research using current journals, textbooks, news sources, industry reports etc.
• Includes discussion of the limitations of the study (critical analysis of models used, information available etc).
• Includes your own analysis and opinion.
• Is well structured, uses good vocabulary and has accurate grammar and punctuation.
• Is fully and accurately referenced using Harvard Referencing.

Allocation of Marks

• Structure and presentationof report – 10%
• Clarity and application of relevant models and analysis – 50%
• Depth of content and research – 25%
• Spelling, punctuation and grammar – 5%
• Relevance and quality of references – 5%
• Use of Harvard Referencing – 5%

Marking of assignment:-

A mark of 70%+ is likely to represent work which:

• Contains a thorough and in depth analysis of the company selected.
• Uses a range of appropriate models to conduct a detailed corporate appraisal and to underpin discussions of competitive advantage.
• Has comprehensive and wide-ranging research into the subject matter using a range of credible sources to support points made.
• Has detailed recommendations which are fully supported by your research and include your own opinion.
• Is well presented and has a logical and coherent structure and is in an appropriate format
• Demonstrates excellent report writing skills with very few errors.
• Has been fully referenced using the Harvard referencing style.

A mark between 60 – 69% is likely to represent work which:

• Contains a good analysis of the company selected.
• Uses appropriate models to conduct a detailed corporate appraisal but these may have some omissions.
• Has significant research into the subject matter using credible sources to support points made.
• Has recommendations supported by your research and contains some of your own opinions.
• Is well presented and has a logical and coherent structure and is in an appropriate format.
• Demonstrates good writing skills with some errors.
• Has been fully referenced using the Harvard referencing style.

A mark between 50 – 59% is likely to represent work which:

• Contains only a partial analysis of the company selected.
• Uses a limited number of models to conduct the corporate appraisal which may have some omissions.
• Has evidence of some research but this may be limited and lack depth.
• Has sensible recommendations which are drawn from what has been written earlier, but may lack detail.
• Is adequately presented and has a structure which lacks some coherence but is in a suitable format.
• Demonstrates good writing skills in places, but with some errors.
• Has been referenced using the Harvard referencing style in places.

A mark between 40 – 49% is likely to represent work which:

• Contains a limited analysis of the company selected.
• Limited use of relevant models to conduct the corporate appraisal.
• Displays little evidence of research or further reading.
• Has recommendations which are weak and not necessarily supported by what has been written earlier.
• Has a weak structure and poor presentation.
• Demonstrates writing skills of a reasonable standard but with several errors.
• Is poorly referenced.

A mark below 40% (i.e. a fail mark) is likely to represent work which:

• Demonstrates poor understanding of the requirements of the assignment.
• Contains very little analysis of the company selected, failing to use relevant models to conduct the corporate appraisal.
• Displays little or no further reading.
• Has inadequate recommendations which are not supported by what has been written earlier.
• Is poorly presented and lacks structure and coherence.
• Demonstrates poor writing skills.
• Fails to reference materials used