Brand Positioning and Strategy

*****PLEASE FOLLOW ALL INSTRUCTIONS & GRADING RUBRIC EXPRESSLY*****
***THE PREFERRED BRAND FOR DISCUSSION IS “RED DOOR”/FRAGRANCE by Elizabeth Arden***

Unit V PowerPoint Presentation
Weight: 9% of course grade
Grading Rubric
Due: Tuesday, 11/03/2020 11:59 PM (CST)
Instructions
Brand Positioning and Strategy PowerPoint

For this presentation, select your favorite brand, and describe the reasons why this brand is so appealing to you. You should further explain the ideas represented on the slides by using the slide notes feature. The outline below can be used as a guide for the presentation, and the number of slides for each area may vary in your presentation:

Slide 1: Develop your title slide.
Slides 2-3: Introduce your chosen brand, highlighting a few of your favorite products.
Slides 4-7: Determine and describe how your favorite brand has gained market share and popularity in terms of its brand recognition, brand strategy, and product positioning.
Slides 8-10: Explain how your brand has created value and remains appealing to you as a member of its target market.
Create a PowerPoint presentation consisting of a minimum of 10 slides, not counting the title and reference slides. You must reference at least two articles from business-related or news websites. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting of references.

Discussion Board
Unit V Discussion Board
Weight: 2% of course grade
Grading Rubric
Response Due: Saturday, 10/31/2020 11:59 PM (CST)
Comment Due: Tuesday, 11/03/2020 11:59 PM (CST)

Assignment
Unit V PowerPoint Presentation
Weight: 9% of course grade
Grading Rubric
Due: Tuesday, 11/03/2020 11:59 PM (CST)
Instructions
Brand Positioning and Strategy PowerPoint

For this presentation, select your favorite brand, and describe the reasons why this brand is so appealing to you. You should further explain the ideas represented on the slides by using the slide notes feature. The outline below can be used as a guide for the presentation, and the number of slides for each area may vary in your presentation:

Slide 1: Develop your title slide.
Slides 2-3: Introduce your chosen brand, highlighting a few of your favorite products.
Slides 4-7: Determine and describe how your favorite brand has gained market share and popularity in terms of its brand recognition, brand strategy, and product positioning.
Slides 8-10: Explain how your brand has created value and remains appealing to you as a member of its target market.
Create a PowerPoint presentation consisting of a minimum of 10 slides, not counting the title and reference slides. You must reference at least two articles from business-related or news websites. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting of references.

Click here to view a webinar on PowerPoint best practices.

Resources
The following resource(s) may help you with this assignment.

Citation Guide

×
Unit V PowerPoint Presentation Grading Rubric
Criteria Achievement Level
Level 1 Level 2 Level 3 Level 4 Level 5
Content
(60 points)
0 – 35
Presentation repeats other people’s ideas and/or graphics and shows very little attempt at original thought. Topic of presentation may be mostly unclear and/or undeveloped.
36 – 41
Presentation shows an attempt at originality and inventiveness on a few slides. Analysis and development of topic may sometimes be confusing or unclear.
42 – 47
Presentation shows some originality and inventiveness. The content and ideas are presented in an interesting way. Demonstrates a fairly clear analysis and development of topic.
48 – 53
Presentation is mostly original and inventive. Much of the content and ideas are presented in a unique and interesting way. Demonstrates clear analysis and development of topic.
54 – 60
Presentation shows originality and inventiveness. The content and ideas are presented in a unique and interesting way. Demonstrates thorough analysis and development of topic.
Organization
(10 points)
0 – 5
The organization is hard to follow; ideas are not linked together and/or may be fragmented. Lacking any logical grouping of ideas or transitions from one idea to the next.
6 – 6
The organization is mostly unclear and could be arranged in a more logical way. Some ideas are linked together, but some ideas are fragmented. There is little to no grouping of ideas or use of transitions.
7 – 7
The organization is fairly clear, but it could be arranged more logically to better support the proposed solution. Ideas are somewhat grouped together with a few transitions between groups.
8 – 8
The organization results in clarity and presents mostly logically arranged points to support the proposed solution. Ideas are grouped fairly well, and there are transitions throughout the document.
9 – 10
The organization results in clarity and presents logically arranged points to support the proposed solution. Related ideas are well grouped, and transitions between ideas flow smoothly.
Quality of Presentation
(10 points)
0 – 5
Several graphics and/or texts are inappropriate and/or unattractive, and they may often detract from the content of the presentation. Background often makes seeing text difficult and may visually compete with graphics on the page.
6 – 6
A few graphics and/or texts may be unattractive and a few may not seem to support the theme and content of the presentation. Background use is somewhat consistent, appropriate to topic, and generally not distracting.
7 – 7
All of the graphics and/or texts are attractive but some do not seem to support the theme and content of the presentation. Background use is somewhat consistent, appropriate to topic, and generally not distracting.
8 – 8
Most of the graphics and/or texts are appropriate and attractive and support the theme and content of the presentation. Background use is fairly consistent, appropriate to topic, and not distracting.
9 – 10
All graphics and/or texts are appropriate and attractive and support the theme and content of the presentation. Background use is consistent, appropriate to topic, and not distracting.
Citations and Formatting
(10 points)
0 – 5
APA guidelines are barely followed if at all. The majority of sources used are not academically reliable. If in-text citations and references are included, they contain major errors to APA formatting guidelines and several in-text citations are missing references and vice versa.
6 – 6
APA guidelines are loosely followed. Some peer-reviewed papers are used along with non-academically reliable sources. Reference entries and in-text citations may somewhat follow APA formatting guidelines; several major errors in in-text citations or references may be present. Some in-text citations are missing references and vice versa.
7 – 7
APA guidelines are somewhat followed. Most sources used are peer-reviewed papers, though two or more sources are not academically reliable. Reference entries and in-text citations show effort to follow APA formatting guidelines; several errors in in-text citations or references may be present. Most in-text citations are referenced and vice versa.
8 – 8
APA guidelines are mostly followed correctly. The number of sources meets any expressed assignment requirements, and all but one source is a peer-reviewed paper. Reference entries and in-text citations follow APA formatting guidelines and are usually correct. All in-text citations are referenced and vice versa.
9 – 10
APA guidelines are correctly followed. The number of sources meets or exceeds any expressed assignment requirements. Every source used is peer-reviewed or academic in nature. Reference entries and in-text citations follow APA formatting guidelines and are free of errors. All in-text citations are referenced and vice versa.
Writing Mechanics
(10 points)
0 – 5
Writing lacks clarity and conciseness. Serious problems with sentence structure and grammar. Numerous major or minor errors in punctuation and/or spelling. General requirements are not met at all.
6 – 6
Writing lacks clarity or conciseness. Minor problems with sentence structure and some grammatical errors. Several minor errors in punctuation and/or spelling. General requirements of the assignment are slightly met.
7 – 7
Writing is somewhat clear and concise. Sentence structure and grammar are adequate and mostly correct. Few minor errors in punctuation and/or spelling. General requirements of the assignment are somewhat met.
8 – 8
Writing is mostly clear and concise. Sentence structure and grammar are strong and mostly correct. Few minor errors in punctuation and/or spelling. General requirements of the assignment are mostly met.
9 – 10
Writing is clear and concise. Sentence structure and grammar are excellent. Correct use of punctuation. No spelling errors. General requirements of the assignment are met.