Canadian Marketing and Advertising Law (MKTG 4010) – Term Assignment: Essay

Value: 15 % (Papers will be marked out of 30)     Due Date: Nov. 3^rd.

Working in groups of 2 or 3 students, choose one of the following topics and in essay format, with proper case and statute citations, source citations (APA format) and list of references (APA format), provide a thoughtful response to the questions asked. Do your research and add your reflections.

1. Length of paper: maximum 4pagesdouble spaced, not counting the cover page and references page. Font: Times New Roman, 12. MS WORD format only.

2. Marks will be given for content (sound research, originality and analysis) and for style and presentation (including correct spelling and grammar, the coherence and organization of your argument, clarity of communication, and proper use of in-textcitations and a references page in APA style). Please use the services of the writing lab and of the library should you need assistance. Note that Humber librarians and legal librarians are available to assist with any specialized research needs. See the library website for a recap of APA style rules: http://library.humber.ca/APA-MLA .

3. Please submit your paper in Word format(no Pages or other formats please)via Blackboard assignment drop box on the due date. Marks will be deducted for late submissions (5 marks per day). Papers will not be accepted if more than 2 days late.

4. NOTE: SafeAssign will be used to check for plagiarism.

TOPICS:

1. Discuss the legal and ethical issues related to advertising to children. How effective are the current regulatory and legal frameworks? What issues do you still see in this area of advertising and marketing law? Provide specific examples from the advertising world and discuss key cases on this topic. What recommendations would you make for further steps to address these issues?

1. With the growth in environmental concerns among consumers, green marketing is a growing trend. Describe what green marketing is and discuss the legal challenges that are accompanying this growing movement in advertising and marketing. Examine the main responses regulators and the industry have come up with to date and assess whether further steps need to be taken to ensure effective oversight in this area.

1. As full page newspaper ads by the tobacco industry attest, plain packaging has become a major issue in advertising and marketing circles. What are the drivers for this trend? Examine the pros and cons of this approach. Assess the effectiveness of this technique for achieving social or policy goals and analyze the impact it may have on business and on personal freedoms. What advice would you have for regulators in weighing the benefits and the risks associated with plain packaging? What are the implications for advertising legalized cannabis and related products? For advertising vaping products?

1. An original topic of your choice in the area of Canadian Advertising and Marketing Law. Some areas to consider may be:

• the impact and effectiveness of privacy laws in the context of online advertising and social media;
• legal issues raised by online consumer influencers;
• class action lawsuits and their impact on advertising and marketing;
• explore the legal issues for advertising in a particular sector such as Natural Health Products, Alcohol Products, etc.;
• latest legal developments in advertising and marketing sports and the impact of Black Lives Matter and/or other human rights and social movements

NB:Please send me a short proposal bycourse message in Blackboard on or before Oct. 2nddetailing your original topic. All self defined topics MUST  bepre-approved to be accepted for submission.

PART 2 –In-class Group Presentations Based on your Group Essays – to be presentation readyfor Nov. 24, 2020.

Value: 10% of term mark.

Convert your group paper into a five minute group presentationthat knocks our socks off.The group presentations will be made via Collaborate Ultra. The rules and the rubric for this presentation will be distributed soon.