What IsPersuasion?

Assignment

This assignment involves interviewing two leaders from two different industries.

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Purpose: examine the ways in which different leaders persuade their employees or others to undertake new ideas.

What IsPersuasion?

by ScottMcLean

 

Persuasion is an act or process of presenting arguments to move, motivate, or change your audience. Aristotle taught that rhetoric, or the art of public speaking, involves the faculty of observing in any given case the available means of persuasion.1 … presenting your audience with arguments in order to motivate themto adopt your view, consider your points, or change theirbehavior.

 

Report

Write a 6-7 page report describing the persuasion techniques that you learned during each of your interviews. Use APA format with an introduction and a conclusion.

In the report:

(1) Summarizethe key answers the interviewees gave to your questions – give an overview of each interview – one full page for each interview.  The summary should include the key ideas about persuasion that you heard from the interviewee. Do not put the answers to your questions in this section. Include the questions and answers in an Appendix at the end of the report. Make sure to give the first and last name of the interviewees.

(2) Summarize the similarities and differences between each interviewee (with regards to their persuasive approach) – 2-3paragraphs;

(3) Describe what you found most interestingin terms of the persuasive techniques you learned about (1/2 page or more).

 

  1. Planning

 

  1. Select 2 leaders (managers) from 2 different industries. Some examples of the industries you can consider are: technology, food, media, automotive, government, hospitality, international trade, banking, or health. Do not interview anyone from TWU.
  2. Submit the names of the two managers you will interview. Give their full name, position, and company.
  3. Review interview questions provided and add your questions. See section C below “Questions for the Interview”.
  4. Contact the two leaders and book a date and time for a 1/2 hour to 1 hourmeeting. Give the interviewees at least one week notice. See script for booking the interview in section B below “Script to Request an Interview”.

 

  1. Script to Request an Interview

“Good Morning (Good Afternoon)Mr/Ms/Mrs___________”

“My name is ______________and I am a student in the Bachelor of Arts in Leadership program at Trinity Western University. 

“I am taking a course called “Persuasion and Positive Influence” and one of our assignments is to interview 2 different leaders in 2 different industries.  I picked your name because________________________”. i.e. for this space some examples are:

“…you work in an industry that I am very interested in;

“…you were referred to me by (person’s name) as someone who has been successful in the industry;

“…I have researched various companies and found that your company has a good reputation for motivating employees”.

“…I have researched various companies and found that your company has a good reputation for innovation”.

“Would you be available to meet with me to answer several questions related to the ways in which you persuade your employees or other people to embrace new ideas, new projects, adapt to changes within your company or other activities that need to be undertaken?”

If he/she say yes:

“Thank you. Would Tuesday, May 13th at 10 a.m. or Wednesday, May 14th at 10 a.m. (state a date and time) work for you or is there another date and time that would work better?”

“Can I have your email so I can send you a confirmation of the date and time of our meeting?”

“Thank you for giving me the opportunity to talk to you about your approach. I look forward to meeting you”.

“Good bye”.

 

  1. Questions for the Interview

Probing Questions to ask the leaders:

  1. What techniques do you use to persuade others? For example, your staff, suppliers, customer, colleagues or your superior (whichever applies).
  2. What skills have you developed that help you to persuade your employees?
  3. What do you think is the most important attribute for someone to have in order to be persuasive or an influencer?
  4. Can you give some specific examples of how you needed to persuade someone or a group regarding a project or idea? Specific times when you influenced others, including the circumstances of the situation, what you did specifically and the eventual outcome.
  5. How do you evaluate the effectiveness of your approach?

Prepare 5 additional questions that you are personally interested in asking.

You must ask the 5 required questions above and have 5 extra questions ready to ask, for a total of 10 ready. The number that you ask will depend on the time. Do not go over 1 hour. Your five questions can be related to persuasion or they can be any other area of interest.

  1. Interview

At the beginning of the interview:

  • Explain the purpose for the interview.

For example, you may say the purpose for the interview is to learn the ways that different leaders persuade individuals and their teams.

  • Explain our definition of persuasion. This will assist the interviewee to understand what we mean by the term “persuasion”. We refer to it in a positive context.

For example, you can use part of the quote at the beginning of this paper.

Persuasion is an act or process of presenting arguments to move, motivate, or change your audience. … presenting your audience with arguments in order to motivate them to adopt your view, consider your points, or change their behavior.

 

 

 

  1. Following the Interview

 

Send a thank you card or email to each of the persons you interviewed.  In your thank you card also state what was the most interesting point that you learned from the interview.

It is important to acknowledge the time and the knowledge that the interviewee shared with you. It is an important networking protocol.

 

  1. Rubric

Introduction = /1

Interview 1 = /10

Interview 2 = /10

Similarities/Differences = /5

Most Interesting to student = /4

Conclusion = /1

Appendix = /2 (Appendix for each set of interview questions)

Grammar = /3 some grammar errors

Total = /36

 

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