Based on Adidas, and answer the 11 questions separately.
You need to read the example first, and understand whats the meaning of each question. You should use 5 sentences to answer each of them.
1. The brand excels at delivering the benefits customers truly want, need, or desire.
2. The brand stays relevant to its target audience.
3. The pricing strategy is based on consumers’ perceptions of value.
4. The brand is properly positioned.
5. The brand is consistent.
6. The brand portfolio and hierarchy make sense.
7. The brand makes use of and coordinates a full repertoire of marketing activities to build equity.
8. The brand’s managers understand what the brand means to consumers.
9. The brand is given proper support, and that support is sustained over the long run.
10. Once you complete these ten traits, assess the Brand Knowledge that you identified to determine and explain one type of Brand Equity based on your findings and if it has been impacted by the pandemic.
11. Analysis: Compare to Nike, use 50 words to identify where your brand excels and where your brand needs improvement.
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