Public Relations

Public Relations

Public Relations

What are public relations you may ask? Public relation is a distinct function of management that helps in establishing and maintaining mutual communications. Also, it is involved in the accepting, cooperating, and understanding between the public and the organization, emphasizing and defining the role of management to serve the interests of the public. The function also assists the management to utilize change effectively acting as a system for early warning. Some examples of public relations are press releases, publicity stunts, news conferences, and ads. Some of the major and well-known companies that uses these tactics include Google, Facebook, Coca Cola, Apple, Burger King, Starbucks, AirBnb, and Southwest Airlines to name a few. The paper discusses the public image of Trinity industries.

Need for Public Relations

What is the need for public relations? There is much need for public relations since investing in it shall help an organization achieve its objectively smooth and effective. Public relations do not create a false image for a bad team since the untrue image is hard to sustain.Therefore, Even though an organization has good services and products, there is a need for public relations. This attracts and motivates the public to the service or products offered and this positively helps towards achieving the goal of the organization.

Furthermore, an effective public relation creates and builds the image of an organization to the customers. When the organization is in crisis, effective public relations removes misunderstandings and creates mutual understanding between the public and organization.

Functions of Public Relations

What are the functions of public relations? Public relations aids in promoting the products of a company. The urge to get services and purchase products is boosted by most of the things individuals see and read in the press. People highly understand that media have their interests, but people still believe in them.

Besides, public relations assist in handling environmental and social issues that face various companies. It is also involved in settling the issues to a mutual agreement to help the parties involved. Finally, public relations ensure that customers are well treated. Incase companies treat customers poorlythe stories spread to others, which negatively affects the organization. Therefore, maintaining public relations ensures that customers are presented with only useful and positive information.

Public Image of Trinity Industries Inc.

What is the public image of Trinity Industries Inc.? Trinity company is a diversified metal manufacturer. The company has six segments comprising structural metal products, leasing of cars, production of cars, pressure and non-pressure tanks, structural metal products, and metal containers. Due to its public relation, the company is the U.S. leading manufacturer of rail cars and occupies nearly half of freight cars’ global production (Warren, 2020). The company involves itself in product public relations. Here, it closely works together with all the branches in promoting their new and existing services and products. Through platforms of social media such as Linked In, the company stages some special events that handle sensitive situations. There are also employee relations since they are one of the most important audiences for the company. Within the organization, some public relations programs help maintain the goodwill of the workers as they improve their reputation outside. Through surveys, the company considers some of the useful information arising from its employees and makes positive moves. Some live presentations about the company are made using local newspapers, bulletins, and magazines to improve its employees’ management communication.

Other programs of public relations offer employees with educational opportunities through special events like open houses and picnics. For financial relations, trinity inc communicates with a wider financial analyst and its stakeholders. The company has increased its stock value through this plan, therefore raising extra capital(Warren, 2020).

Conclusion

In conclusion, organizations have a big opportunity to improve their goodwill to advance within a competitive market. At its core, public relations are concerned with building and engaging relationships with major stakeholders using different platforms to shape organizational perception to the community. Analyzing the anticipated and interpreting the public attitudes and opinions that people have needs to be a major plan for organizations. Trinity industry inc uses its public relations to protect its reputation by using different platforms of social media. I hope I was able to correctly inform you about public relations within Trinity industry inc.