Wine experience creator thoughts

A WINE EXPERIENCE CREATOR 12 YEARS CAREER : MY THOUGHTS

Today i want to talk about my career and share with you my professional experience.

I started as wine experience creator at my family winery when i was 28 years old. I had no professional experiences in this job before but, my master in events management would have helped me pretty much during my years. I was young and curious, ready to crate something extraordinary ‘cause extraordinary things is what we are talking about. Nothing ordinary is able to create relevant emotions that go deep in us forever. World is giving us today daily changings and different attractions, what catch us is very personal and could be difficult to find.

During my career i’ve been travelling all around the world and of course i’ve been visiting other wineries, other cities and met people. I’ve been always looking for details can catch my attention and lift my hearth. Who doesn’t do it? It has never been a question of how many wineries i could visit instead i was concentrated on how were my feelings after that visit: how much did i learned? How much was I impressed buy the tour guide? How much that environment made me breath the soul of the winery? Was that place relaxing enough as it was beautiful describen on their web site? Was the history they speak about well expressed in the building and the products?

One of the mistakes wineries might do when they start planning a new wine experience, is to think immediately of what the customer would like to get.  I mean, this is right but let’s identify first with the customer. Put yourself on the other side. The right question would be: How would i like to live this experience? Is not about to see the perfect environment and taste the best wine but  more about which emotions would i like to get from this? How would I like her talking to me? Is not important to have a personal guide if she has not the right approach, the right dress, the right voice tone. To create an experience is much more then setting a timeline with arrival, wine tasting and departure. Coordinate people and give a safety and clean environment, specially during this Covid era is important but, i would say that is obvious.

When you think about enjoying something the best way to create it is to put yourself into it as you are living that moment. Is probably one of the most difficult things even if, we know ourself and how we like things done: you need touch, open mindset, attention to details and most of all your hearth has to live it as it would be real. Lift yourself before lifting a client hearth. If you are not able to get that emotion you will surprise nobody.

Did you consider that vibrant? Or just ok? Did you feel exited or just happy? Well, there is a lot of work to create the most exciting experiences in the wine business and the best school to learn this is just life. Experience some tours visiting wineries around the world, always keep an eye on trends and people interests, be curious and live every moment you get: these are my recommendations.

From France, to USA, Italy, Australia everytime is for me exciting as i know i will learn something new and for this reason since 2008 i became unstoppable.

I am so grateful i had the chance to taste so many wines, to travel and see so much people but most of all to live so many emotions.

Silvia Bonomo , Monte del Frà winery