Consumer Behavior

Answer the following (4) exam essay questions below. Each question requires two full pages of text. Please see attached Instructions Page, Grading Rubric. See Course Textbook link provided below.

Course Textbook:

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1.) Information to answer each question comes from Chapters 8, 9, and 10 in course textbook. (Provided)
2.) Grading Rubric must be followed (Provided)
3.) Appendix is REQUIRED (does not count toward required minimum page count)
4.) Reference Page REQUIRED (Textbook provided is one reference and one outside reference preferred for each question)

5.) 1″ Margins, Times New Roman, 12 Font, Double Spaced, 8 pages (2 pages per question)


Question 1.

We sometimes enhance our attitude toward a product after we buy it. How does the theory of cognitive dissonance explain this change?

Question 2.

Describe the difference between a superordinate category, a basic level category, and a subordinate category.

Question 3.

Discuss the concept of timestyle. Based on your own experiences, how might we segment consumers in terms of their timestyle?

Question 4.

Several men’s clothing retailers nationwide now provide free booze to their male clientele to encourage them to hang out in their stores. Is it ethical to encourage customers to get wasted before they shop?

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