Social Media Marketing Plan –Students will create a social media marketing plan using the format found in Chapter 15 of the textbook. Students work should mirror the look of the sample plan located in the rear of the textbook. Students must pick a Fortune 500 company for your plan. See https://fortune.com/fortune500/2020/search/ for the complete list. Students should pick companies ranked in 2020.
• Due to extreme overuse, the following Fortune 500 companies are NOT eligible to create your plan: Walmart, Apple, AT&T, Target, Nike, Coca-Cola, and Starbucks.
• VERY IMPORTANT: At the end of your paper (but before your Works Cited page), you MUST include a 500-word essay. This conclusion essay is your opportunity to provide personal insight, analysis, and thoughts on the company’s approach to social media marketing and internet marketing overall. What would you do differently if you worked as a marketing executive at this company? Failure to provide a 500 conclusionary essay as part of your report will result in an automatic 40-pointreduction out of the 200 overall points you can earn.
Text book: Social Media Marketing: A Strategic Approach, AUTHOR: Barker, Barker, Bormann, Neher, EDITION: 2nd
I chose to do Exxon Mobil for the paper.
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