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Did Not Meet Requirements 69% and below
Partially Met Requirements 70-79% C Meets Minimum Requirements 80-89% B

90-100% A

Described the company’s Strengths, Weaknesses, Opportunities, and Threats (SWOT) by

explaining at least fiveitems for each element:65pts

Did not submit or minimally described the company’s SWOT by explaining at least

five items for each element

Partially described the company’s SWOT by explaining at least

five items for each element

Adequately described the company’s SWOT by explaining at least

five items for each element

Satisfactorily described the company’s SWOT by

explaining at least fiveitems for each element

Grammar (i.e., Clarity, Writing – 3rd Person, Mechanics), and Formatting per APA Style Guidelines: 30pts

Describe your assigned company’s Situation (SWOT) Analysis by explaining at least five items for each element [65pts]
 Strengths (internal with company control)
 Weaknesses (internal with company control)
 Opportunities (external with no company control)  Threats (external with no company control)

Write your paper in complete sentences in third person voice using a narrative writing style. NOTE: This is a written business case study.

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