Business plan
Business plan
In the creation of a business plan for this paper, the company in question upon which the business plan gets reflected is a hypothetical firm that I would want to start in the future. The company in question is the Delamere Hydroponics Company. The business plan entails various sections describing the prospective operational frameworks which will compel the firm towards achieving greater capacities. The segments encompassed in the business plan include the vision statement, goals and objectives of the company, keys to success, and systemic summary of Delamere Hydroponics Company.
- Vision statement
Delamere Hydroponics Company aims to become the leading company in the provision of urban farming services to all urban sections through the integration of advanced technology to ensure enhanced service delivery. The company provides kitchen garden farming for apartments and consultation services to homes, institutions, and corporate centers. Additionally, the company provides growing units in multiple shapes and nature as per the requirements of the clients. The business is unique in that it comprehensively uses technology to monitor the progress of the plants through its advanced database system that ensures close contact between the clients and the company. The company’s support team can identify a malfunction at a particular phase and resolve the issue ahead of the client, thus providing continuous and reliable services..
- Goals and objectives
Delamere’s objective is to spur food security across the country and the entire globe by growing fresh and organic crops in all apartments and residential areas in the urban areas. In terms of financial positioning, the company aims to be the best-ranked firm in the revenue it collects without compromising on the current farming activities carried out in the fields. The company aims at providing low-cost services to all individuals across the country regardless of their financial capabilities due to the provision of cheaper alternatives for growing units.
- Keys to success
For the company to achieve the set objectives and its prospective desires, it requires proper financial planning to determine the amount of capital needed to facilitate its initial operations. Additionally, support from ideal agricultural institutions to provide consultation services regarding the public’s response to such projects would augment the company’s operations. The real estate planning departments will also help identify the distribution of apartments in the urban setting and the current needs of people to enable the firm to determine the complexity of its operations and the appropriate ways through which it will get enhanced.
Company summary
- Company background
Delamere Hydroponics Company is the title of the company under review and whose business plan is being generated. The firm grows kitchen gardens for apartments and houses in the urban areas in growing units. Subsequently, the company gets involved in providing consultation services concerning hydroponics farming which is a soilless technology. The idea behind creating the establishment was generated by three university graduates from Columbia University. The founders are Jeremy Atkinson, Ken Modrich, and Peter Pan. The most significant milestones in developing the company lie in the ability to integrate technology into the operation of the business. Also, through the company partnering with various financial institutions, the firm’s operations are financed for further research and development of the company.
- Resources, facilities, and equipment
In the company’s quest to provide services to its customers, several salient resources are engaged in the process. Human labor is needed for manual installation of the units. The individuals responsible for the installations are well-trained and equipped with the relevant knowledge regarding the technology applied in the process. Various distinct equipment is used in each process of service delivery from the growing of crops, monitoring of their progress, and maintaining the crops through regular follow-ups. Delamere has several offices throughout the country with two of the offices serving as research and development centers. Marketing methods
As a growing firm, its sales are slightly lower than projected but have exhibited gradual advancement since the company’s objectives are aligned with the country’s development agenda. In the past three years that the company has been in existence, it has recorded a gradual increase in gross profit in the order of 30 million dollars, 45 million dollars, and 53 million dollars. Delamere collaborates with major corporate firms with the capacity to house a significant amount of growing units thus enhancing the amount of revenue collected since such firms portray significant capabilities. Forward contracting is applied with large corporates thus lowering the chances of possible risks resulting from an unstable market.
- D) Management and organization
The management team encompasses the three founders of the company with several outsourced experts from the agricultural and business department who is familiar with the commercial operations of the firm. Their responsibilities are divided based on their expertise in their field of learning and experience. The line of authority stems from the CEO who is Jeremy Atkison. He is also the company’s spokesperson whereas the Chief Financial Officer is Ken Modrich. The employees’ salaries get determined by the Chief Financial Officer who oversees all financial matters of the firm. The community perceives the management team as concerned as most of its employees are from around the areas where Delamere’s offices are situated.
Key
Line authority
- Ownership Structure
Every individual in the company is a relevant stakeholder and an important support system for advancing the firm’s operations. The employees who directly interact with the customers who are a crucial segment of the team entail the company’s solid stakeholders. The corporation is the legal form of the company owing to its separate identity from its founders. The firm’s diversified activities enable it to venture into significant cooperation with other institutions. The memorandum of association alongside the documents of registration is integrated during the company’s registration process, without which the company cannot legally operate.
- Social Responsibility
The firm follows the required environmental practices which include its complete use of organic farming without the use of chemicals in any part of its process. The growing units for the crops are also carbon-free which ensures that the amount of greenhouse gases released in the atmosphere is very minimal. Both the management and employees will get involved in educating the community on the relevance of securing the environment.
- Internal Analysis
The firm’s strength rests in its diversified crops and spices for peoples’ preferences and the use of technology in the firm’s operations. Conversely, its weakness lies in its failure to provide security measures on how to secure the growing units due to their unique carbon-free nature which makes them extremely vulnerable. The marketing department and the research and development team convey remarkable strengths due to the public’s growing interest in the technology and subsequent research by other firms on the future of hydroponics farming. As a firm, the financial planning department is securing the future of the firm as it is providing avenues through which cheaper alternatives of the operational framework can proceed. The company is aiming to build on transforming peoples’ lifestyles from taking junk foods to focusing on organic vegetables. The enterprise that shows promise on the other hand is the technological research institutes.
