Fashion final

My assigned section is part 2, I just need help with the powerpoint slides (about 4 or 5) and some speakers notes..ill attach what our group has started

Value: 25% of total grade
Due Date: Tuesday, November 24, 2020

You are a trend analyst for a prominent retailer. Your merchandising & buying teams have asked you to analyze a current trend to assess whether the company should continue to invest in this trend or move onto the next.

This is a group project. Groups of 2 are preferred, but groups of 3 are acceptable.

Part 1 – Trend Identification
75 points

Select a trend that is currently in fashion. Identify the following aspects of the trend:

Where does the trend fall on the fashion cycle?
What is the target market of the trend? Who is currently wearing this trend? Identify the market segment(s) by utilizing:
Geographics
Demographics
Psychographics
Behavior
Which theory of fashion adoption applies to this trend? Downward-flow, Horizontal-flow, or Upward-flow.
Is this trend a recurring fashion? If yes, when did it appear previously? How is this iteration different?

Part 2 – Trend Influencers
50 points

Fashion Leaders Influence
Identify the fashion leaders that helped make this trend popular including the following:
Celebrities, athletes & fashion icons
Social media influencers
Fashion bloggers
Magazine editors and fashion insiders
Include images of these influencers wearing and/or promoting the trend.

Fashion Designer Influence
Which designers have shown this trend to help make it popular? Did any designers continue to show it on the runway in the most recent fashion weeks (February/March 2020)?

Include runway images featuring the trend specifying the designer and date of the show.
Part 3 – Competitive Retail Landscape
50 points

Study the retail landscape to identify retailers selling this trend and the variations they offer.
What types of stores sell this trend? Fast fashion, mass market, luxury designer.
What are some of the different variations of the trend? Color, fabrications, styles, etc.
At what price points are the trend offered?

Provide specific examples of retailers along with images of the product.

Part 4 – Conclusion
25 points

Do you recommend that your company continue to invest in this trend? Why or why not? If yes, how long do you predict that this trend will remain in fashion? Also, should it be a heavy or light investment?

Part 5 – Presentation
50 points

There should be balanced participation by all group members in creating and researching the project.

A .pdf file of your project is due on November 24th. It should be submitted via iLearn under Assignments. Only one member of the group needs to submit the final .pdf file.

The project should be formatted as a slide presentation (i.e. PowerPoint, etc.) The .pdf file should be one slide per page.

This project is worth 25% of your total grade and needs to be treated as such. You should be able to present your project in a clear and concise manner. This is an analysis of your selected trend; meaning there can be components that are bullet-pointed and listed while others that provide verbiage and insight. Do NOT approach this project as an essay. However, make sure all points listed on the rubric are covered in your slide deck.

All work should be professionally formatted and proofread for spelling and grammar errors. There will be point deductions for any grammar/spelling errors and if the digital copy of the project is not submitted as a .pdf.

All sources must be cited including the sources of all photographs. Points will be deducted if a sources page is not included in the final submitted project.

*A few Group Projects will present on November 24th in class, however, the bulk of the presentations will occur once we go remote after the Thanksgiving break, so keep in mind when formatting/creating! All Projects must be submitted on November 24th!