Health Services Marketing
The intent of this course is to introduce, discuss, and analyze several topics important to health care organizations. In addition, the student should gain the use of several tools that will facilitate improvement of the patient care experience and the workplace experience for the health care employees. After completing this course, students should be able to:
Don't use plagiarized sources. Get Your Custom Essay on
Health Services Marketing
Just from $13/Page
- 1. Differentiate the unique challenges involved in marketing and managing services generally and health care services in particula
- 2. Identify differences between marketing in service versus manufacturing organizations and between other service industries and health care organization
- 3. Identify and analyze the various components of the “services marketing mix,” how they apply to health care services, and how price and promotion must be understood differently in health care service
- 4. Apply the basic market research tools to both improve patient care and to improve the positioning of the health care organization.
- 5. Compare the multiplicity of possible “customers” in health care, beyond the patien
- 6. Judge how to position an organization to capitalize on demand, and how to manage the expected variations in demand.
- 7. Differentiate the role of employees and customers in health care service delivery, customer satisfaction, and service recovery.
- 8. Apply important workplace skills (e.g., cooperation, teamwork, meeting deadlines, report writing) through active learning activities and other classroom exercise
