Deliverable: Marketing plan audit can be typed into a report or you may create a slideshow. Paper must be a minimum of 5 pages or slideshow should be a minimum of 15 slides. Minimums do not include title page or references.
Students will be responsible for completing a detailed marketing plan audit for a nationally marketed consumer product. You will need to have your product approved by the instructor. Additionally, you will need to follow the outline provided as you complete your project.
You will need to select a nationally marketed brand named consumer product that begins with the first letter of your last name. Your consumer product choice must be approved by the instructor. The link will be provided in blackboard for you to submit your selection for approval. Example: My last name is Riker so I would select a product that starts with R. An option would be Raisin Bran or RedBull.
When completing your marketing plan audit for the consumer product, you are researching their marketing efforts. You are not creating a plan for them but you are analyzing their marketing efforts.
You will need to address the following items in full and complete detail. Make sure you title each section and use separate paragraphs for each part.
A couple of key points when completing your project:
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