Women and Sport Media

In chapter 8, Schultz discusses the relationships between women and sport media. Women, she argues, have under-represented in sport media, what she and other scholars refer to as “symbolic annihilation.”

Task: Conduct your own mini analysis of televised news shows’ sports coverage. Select one week day when you will analyze ESPN’s SportsCenter OR two local Los Angeles broadcaster’s sports news segments (e.g., KTLA News). Note: Each program should be analyzed on the same day. Watch each program and take detailed notes. Indicate the time the length of the sports program overall and, specifically, time the length of the stories about women’s sport. Then, list the following information:

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Name and gender of each broadcast’s sports anchor
List the gender of sport, competitive level of the sport, type of coverage, time length segment
Descriptions, visual cues, photographs, etc.
After the descriptions of broadcasts, do a close analysis of your findings. In this portion of the assignment, ONLY analyze stories about women’s sport! Do you see any examples of symbolic annihilation? Asymmetrical gender marking? Othering? Discussions of gender-appropriate sport?
AFTER listing all of the above information on a Word document, write 1-2 pages (double spaced, 12 pt., Times New Roman font), that describes the relationship(s) between women and sport media in the coverage you examined.

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