The assessment for this unit requires that you critically analyse a selected aspect (to be
approved by the unit tutor) of a chosen brand’s marketing communications mix.
For your chosen fashion brand, identify an element of their marketing communications mix and critically analyse its effectiveness, making recommendations as to how it could be developed further in the future. Your recommendations should include relevant implementation considerations and consider appropriate budgetary implications.
Title Page (not included in the word-count);
Executive Summary (not included in the word-count);
Table of Contents and List of Figures (not included in the word-count);
Introduce selected brand: brief history and evolution, market positioning, key competitors;
Introduce the selected aspect of the marketing communications which you will analyse;
Provide a brief overview of the structure of your report (including details of primary and secondary research conducted);
Part 1 – Communication mix: element analysis
In this section, you will analyse the chosen marketing communications mix. Consider the
following aspects in relation to the brand you have selected:
Your analysis should focus primarily on the chosen element;
You might want to highlight relationships with other elements (e.g. is there evidence of integration / coordination with other elements?) but your focus should be on the selected element;
Use the theories, models and frameworks discussed in the unit or in the recommended readings to underpin your analysis (e.g. AIDA);
Analyse examples of successful (and unsuccessful campaigns) which involved the chosen element (you could also analyse what competitors are doing but always in relation to the chosen marketing mix element)
Part 2 – Recommendations (including implementation and budgetary implications)
In this section, you will discuss your recommendations (We suggest max 2-3
recommendations) relevant to the chosen marketing communications element:
What aspects can be improved?
How? And what are the potential benefits of your recommendations for the brand?
Outline how the proposed recommendations should be implemented (for example you could present an idea for a new campaign involving primarily the selected element)
Discuss the required budget to support the recommendations presented in this section of your report
Plagiarism Free Papers
We ensure that all our papers are written from scratch. We deliver original plagiarism-free work. To guarantee this, we submit all work alongside a plagiarism report.
All our papers are completed and submitted before the deadline. We ensure this to provide you with enough time to go through the work and point out any sections or topics that may need revision or polishing. We provide unlimited revision services for free.
All papers have a title page providing your personal and institutional information. We do not charge you for this title page.
All papers have a bibliography or references page. This page is a requirement for academic and professional documents. We provide this page at no cost for all our papers.
Originality & Security
At Thehomeworklabs, we guarantee the confidentiality and security of your information. We value our clients and take confidentiality seriously. All personal information is treated with confidentiality and stored safely to ensure that no third parties gain access to it. We also provide original work and attach an originality/plagiarism report alongside all papers.
24/7 Customer Support
Our customer support team is available 24/7 to provide you with any necessary assistance when you need it. You can contact us at any time, day or night, via email or through the live chat button.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
We provide our customers with the best experience in the academic and business writing field.
We provide the best quality of service at affordable prices. We also allow our clients to make partial payments for their orders. You can also contact our customer support team in case you need to discuss a different payment plan.
Admission help & Client-Writer Contact
We realize that sometimes clarification is necessary to ensure that quality work is done. Therefore, we provide a button for clients and writers to communicate in case some clarification is needed.
We ensure that we submit all papers ahead of their respective deadlines. This allows you to go through the documents and request any revision, corrections, or polishing before the paper is due.
We encourage customer feedback, positive or negative. We can identify the various areas that we need to improve to provide even better services through your feedback. Please feel free to give us feedback.